How do I create a dynamic marketing list in Dynamics 365?

Dynamic marketing list in Dynamics 365: In the ever-evolving landscape of customer relationship management (CRM), Dynamics 365 stands out as a powerful tool that empowers businesses to optimize their marketing strategies. One key feature that plays a pivotal role in targeted marketing campaigns is the creation of dynamic marketing lists. In this comprehensive guide, we will walk you through the process of creating dynamic marketing lists in Dynamics 365, offering step-by-step instructions, insights, and best practices to enhance your marketing efforts.

Dynamics 365: An Overview of Dynamic Marketing Lists

What are Dynamic Marketing Lists?

Dynamic Marketing Lists in Dynamics 365 are a dynamic and automated way to categorize and target contacts, leads, or accounts based on defined criteria. Unlike static marketing lists, dynamic lists automatically update in real-time as records meet or cease to meet the specified conditions. This ensures that your marketing efforts are always directed toward a relevant and up-to-date audience.

Key Benefits of Dynamic Marketing Lists:

  1. Real-Time Targeting: Dynamic marketing lists adapt dynamically as your CRM data evolves, ensuring that your campaigns are always focused on the most relevant audience.
  2. Automated List Management: Save time and effort by automating the inclusion and exclusion of records based on predefined rules and criteria.
  3. Consistent Targeting: Maintain consistency in your marketing targeting by letting the dynamic list adjust automatically to changes in your customer data.

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Creating Dynamic Marketing Lists: Step-by-Step Guide

Step 1: Access Dynamics 365 Marketing Module

  1. Log in to your Dynamics 365 account.
  2. Navigate to the Marketing module.

Step 2: Access Marketing Lists

  1. In the Marketing area, select “Marketing Lists.”
  2. Choose “New” to create a new marketing list.

Step 3: Select Dynamic Type

  1. Choose “Dynamic” as the type of marketing list.
  2. Provide a meaningful name and description for your dynamic marketing list.

Step 4: Define Criteria

  1. Click on the “Edit” button to define the criteria for your dynamic marketing list.
  2. Use the query-building interface to set conditions based on fields such as demographics, behavior, or interactions.

Step 5: Save and Activate

  1. Save your dynamic marketing list.
  2. Activate the list to make it ready for use in your marketing campaigns.

External Resources for Further Learning:

  1. Dynamics 365 Official Documentation: Explore the official documentation for Dynamics 365 to gain in-depth knowledge about features, use cases, and best practices.
  2. Dynamics 365 Marketing Guide: Access Microsoft’s comprehensive guide for Dynamics 365 Marketing to explore tutorials, resources, and expert insights.

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1. Can I use dynamic marketing lists across different marketing channels in Dynamics 365?

Yes, dynamic marketing lists are versatile and can be utilized across various marketing channels within Dynamics 365.

2. How frequently do dynamic marketing lists update?

Dynamic marketing lists update in near real-time, ensuring that they reflect the most current data in your CRM.

3. Can I share dynamic marketing lists with other users in Dynamics 365?

Yes, dynamic marketing lists can be shared with other users or teams in Dynamics 365, allowing for collaborative marketing efforts.

4. Are there any limitations to the complexity of criteria in dynamic marketing lists?

While dynamic marketing lists support a wide range of criteria, it’s advisable to review the documentation for any specific limitations based on your Dynamics 365 version.

5. Can dynamic marketing lists be used for both B2B and B2C marketing in Dynamics 365?

Yes, dynamic marketing lists are versatile and can be applied to both B2B and B2C scenarios. You can customize the criteria to match the specific needs of your business model.

6. How does Dynamics 365 handle privacy and compliance with dynamic marketing lists?

Dynamics 365 is designed with robust privacy and compliance features. Dynamic marketing lists adhere to the privacy settings and security roles defined in the system, ensuring compliance with data protection regulations.

7. Can I schedule dynamic marketing lists to update at specific intervals?

While dynamic marketing lists update in near real-time, you can set up workflows or automation processes in Dynamics 365 to schedule updates or refresh specific criteria at predefined intervals.

8. What happens if a record no longer meets the criteria for a dynamic marketing list?

If a record no longer meets the criteria defined for a dynamic marketing list, it will be automatically removed from the list in real-time. This ensures that your marketing lists are always accurate and reflective of the current data.

9. Are there any performance considerations when using dynamic marketing lists with a large volume of data?

While dynamic marketing lists are designed to handle a substantial volume of data, it’s advisable to optimize your queries and criteria to ensure optimal performance. Consider leveraging indexing and caching strategies to enhance performance.

10. Can I combine static and dynamic marketing lists in a single campaign?

Yes, Dynamics 365 allows you to combine both static and dynamic marketing lists within a single campaign. This flexibility enables you to tailor your marketing approach based on specific requirements for different segments.

11. How can I track the performance of dynamic marketing lists in Dynamics 365?

Dynamics 365 provides analytics and reporting tools to track the performance of your marketing lists. You can monitor engagement metrics, conversion rates, and other key performance indicators to assess the effectiveness of your campaigns.

12. Are there any considerations for integrating dynamic marketing lists with external marketing automation tools?

When integrating with external marketing automation tools, ensure that the dynamic marketing lists are compatible with the data formats and criteria requirements of the external platform. Consult the documentation of both Dynamics 365 and the external tool for seamless integration guidance.


Creating dynamic marketing lists in Dynamics 365 is a strategic approach to ensure that your marketing campaigns remain targeted, relevant, and adaptable to changes in your CRM data. This comprehensive guide, complemented by external resources and FAQs, serves as a roadmap for users aiming to master the creation and utilization of dynamic marketing lists. As you navigate through the steps and explore additional resources, you’ll gain a deeper understanding of the potential of dynamic marketing lists in Dynamics 365 and how they can be a game-changer for your marketing initiatives.